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Near Paris · founded in Shanghai in 2015

Images that makebrands look good.

CGI films, product visualisation, motion design and post-production for brands, agencies and directors in Europe and Asia.

How Can, 好看

Say “How Can” in Mandarin and you hear hǎokàn, 好看: good-looking. Making things good-looking is the whole job.

Selected work

Work.

All projects

Brands we have worked for

  • Cartier
  • Huawei
  • Kinder Joy
  • LELO
  • Aptamil
  • Tongyi
  • Soya

What we make

CGI · Motion · Post

CGI films

Product and brand films made entirely in 3D, from look development to final render.

Product visualisation

Hero shots, materials, 360° turns and exploded views of your product, true to the CAD.

Motion design

Graphics, typography and explainers that move with intent.

VFX & compositing

CG worked into live-action footage, invisibly.

Character animation

Mascots and characters with timing, weight and personality.

Post-production

Edit, grade, finishing and every delivery format, under one roof.

Lab — HowCan Studio

Lab

Look development, simulations and tests made in the studio between projects.

How a project runs

Brief → Delivery

  1. 01

    Brief

    You tell us what the film has to do. We ask the questions that matter: length, formats, media, deadline.

  2. 02

    Quote & plan

    A clear quotation and a schedule, based on your answers.

  3. 03

    Design & storyboard

    Look development, frames and an animatic, before a single frame is rendered.

  4. 04

    Production

    Modelling, animation, lighting and rendering, with reviews at every step.

  5. 05

    Post & delivery

    Compositing, grade and sound, then every version and format you need.

Have a film in mind?

Tell us about it in a few steps: we come back with questions and a quotation.

Start a project